All ExactTarget solutions are fully customizable to fit the specific needs of your organization. Built with an inherent flexibility, the functionality of our solutions expands as the needs of your organization grow. Below is an overview of our key features and tools.

Conversion Tracking
This tool gives you the power to track valuable data online by integrating seamlessly with your website. Track web visits per conversion link, revenue generated, detailed subscriber information including items ordered and dollars spent, critical drop-off points, and more.

Dynamic Content
Leverage your valuable customer knowledge by dynamically personalizing email content based on data and behavior patterns. Generate unique content (copy, images, offers, and more) for each individual subscriber. You define the business rules and appropriate content, the application does the rest.

Email Creation
ExactTarget supports users of all levels and HTML knowledge by offering the following email creation options: Step-by-Step Wizards, HTML Paste Emails, Rich Media Integration, and HTML Paste Templates.