SearchDataManagement.com talked to Alex Berson and Larry Dubov, authors of Master Data Management and Customer Data Integration for a Global Enterprise (McGraw-Hill Osborne Media, May 2007). They have firsthand experience implementing MDM, CDI and information management programs, particularly in the financial services, pharmaceutical and healthcare industries.

In the 30-minute Podcast, appropriate for both business and technical audiences, listeners will:

• Hear the authors' definitions of MDM and CDI, and learn more about the business benefits.
• Find out how organizations are handling the MDM ROI question and building business cases.
• Get inside information about MDM and CDI implementation trends -- and learn how to avoid costly mistakes.
• Learn low-cost actions that organizations can take to prepare for future MDM and CDI programs.