By analyzing search logs, organizations can determine what their users seek and how their search and site can be tuned to provide users with what they want. Organizations that are not analyzing their search logs are essentially not listening to the needs of their customers. Listen to this Podcast to learn how your organization can leverage search query data in order to improve and develop:

• User research
• Interface design, search entry interface and search results
• Navigation design
• Metadata development
• Content development