Technology Buying and Media Consumption Survey, Report 3 by TechTarget and the CMO Council is the third in a series of quarterly surveys to TechTarget's IT Research Panel. The intent of this report is to compare the preferences for media consumption and technology solutions among information technology professionals to initial benchmarks and trends established in our first two reports. Also, this report provides technology marketers with an ongoing source of information about the buying priorities and media consumption trends during the enterprise technology product research process.