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Marketing Outlook 2008
sponsored by CMO Council
Posted:  08 Feb 2008
Published:  01 Feb 2008
Format:  PDF
Length:  26   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
The CMO Council's annual Marketing Outlook report reveals an upbeat report with spend levels mostly holding steady or trending upward in 2008. However, many marketers say they are frustrated and stymied by organization cultures, senior management mindset, and insufficient budgets. More than 800 senior marketers across all global regions responded to the CMO Council audit, which looked at a wide range of planned investments, organizational changes, process improvements, and performance indicators.




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