Companies realize that social networking applications can support broader business initiatives by building communities of employees, partners, and customers. While social networking and user-generated content applications have rapidly changed consumer use and perception of online technologies, it is less understood how these technologies are affecting the enterprise work environment. Realizing the potential of these technologies, however, is not as simple as implementing Web 2.0 applications.

This white paper examines the development of the enterprise social networking market, provides an overview of the benefits to be derived from using social networking technologies, and looks at the role of social networking vendors in this strategically important market. Learn how this technology can improve interactions and capture ad hoc customer information.

Topics: Customers Blogs Internet Access Software social media web 2.0 customer communities customer experience management customer relationship management marketing management