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The Secret behind Successful Retention Programs: Next-Generation Analytics
sponsored by Portrait Software
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Posted:
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02 May 2008
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Published:
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01 Apr 2008
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Format:
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PDF
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Length:
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18
Page(s)
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Type:
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White Paper
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Language:
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English
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ABSTRACT:
In this document Suresh Vittal will be talking about how marketers can use analytics to improve customer retention. There are plenty of innovative techniques that marketers are beginning to use as they think about retention, and he will also talk about some of these changes that are happening in marketing.
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Authors
Suresh Vittal
Senior Analyst
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Forrester Research
Mark Smith
Executive Vice President
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Portrait Software
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BROWSE RELATED
RESOURCES
Financial Services | Marketing
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View All Resources
sponsored by Portrait Software
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