Over the past decade, the Web has evolved from a publishing medium into a venue where people meet, collaborate, and conduct business. With the explosive growth in interactive content comes content management challenges - how to capture, store, organize, find, deliver, and archive the varied types of rich media in a consistent, systematic, and economical fashion. Interactive Content Management is a set of technologies for managing the production processes and content types that deliver rich media across the multiple venues within the enterprise. The EMC® Documentum® Interactive Content Management platform provides the capabilities to manage and distribute the rich media assets that are part of the company's engaging, interactive experiences.