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ON DEMAND WEBCAST!
What Makes ECM Initiatives Successful
sponsored by McLaren Software
Premiered:  Available On Demand
Format:  Multimedia
Length:  00:55:12  
(hh:mm:ss)
Type:  Webcast
Language:  English




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ABSTRACT:
According to Forrester Research, information and knowledge managers often describe their ECM initiatives as costly, poorly adopted or just unused. The missing piece and root cause of most ECM woes is a lack of understanding of business context - how people and business processes use content.

Join this event with Kyle McNabb, Principal Analyst for Forrester Research as he will discuss how to build better ECM strategies based on business context and how content-centric applications can help you do so, easily and affordably.


Speakers

Kyle McNabb
Principal Analyst ,  Forrester Research
Kyle primarily contributes to Forrester's offerings for the Information & Knowledge Management professional. He is a leading expert on product information management, content-centric applications, office productivity solutions, and many aspects of enterprise content management (ECM), including document management, Web content management, digital asset management, and content delivery technologies.

Mike Jones
VP Marketing ,  McLaren Software
Mike Jones is the Vice President of Marketing for McLaren Software and is responsible for all aspects of marketing on a world wide basis. Mr. Jones has over twenty years of information technology experience including applications development, storage management, security management and engineering content management.Prior to joining McLaren Software, Mr. Jones held senior marketing positions at Citadel Security Software, BMC Software and Sterling Software. Mr. Jones started his career with Electronic Data Systems as a systems engineer.

Christopher Sprague
Director of Industry Marketing and Solutions ,  EMC
Christopher Sprague is Director of Industry Marketing and Solutions for EMC’s Content Management and Archiving business, formerly Documentum. He is responsible for delivering solutions that address customers top content related business problems ranging from compliance, operational excellence, regulated content management and others. Doing this requires working closely with software partners and systems integrators to develop the best ways to configure content related solutions to address these business needs.



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Business Processes | ECM

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