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ABSTRACT:
This document is based on a Tridion/TechTarget webcast entitled "Web Content Management: Beyond Traditional Models." In this document Scott Abel and Michael Silverman are going to talk about web content management, which is really a subset of this overall industry. Their focus is on web content management, they will be talking about websites, particularly websites that have a lot of content which changes very often. These websites may integrate with many of the other management solutions. When you are doing a website, the first thing that you want to understand is what are the business goals that you are trying to achieve? What they are trying to explain is that the website should have a job description.
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Authors
Scott Abel
Content Mangement Strategist and Owner of The Content Wrangler
,
TheContentWrangler.com
Scott Abel, Owner of TheContentWrangler.com, is a content management strategist and structured content evangelist who helps organizations improve the way they author, maintain, publish, and archive their information assets.
Michael Silverman
CEO of DUO Consulting
,
DUO Consulting
Michael Silverman, founder and CEO of Duo Consulting, has more than 20 years experience as an entrepreneur, executive, and innovator, specializing in website development, content management strategy, visual design, usability, information architecture, hosting and analytics.
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