Conventional wisdom says that professional services are resilient to changes in market conditions. In good economic times, professionals assist their clients with growth: introducing new products, building systems and infrastructure, and planning for expansion. In weaker periods, they help these same clients with cost management and risk mitigation by narrowing product focus, shedding non-core assets, and litigating problems that were previously masked by stronger revenues. However, the reality is that clients are becoming increasingly stingy with discretionary dollars spent on outside professionals.

In this paper learn how to grow your business, based on the research and insights of accountants, lawyers, and consultants themselves, to help you think strategically about building and deepening core client relationships.