If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.

This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority, proven skills and making the number. Sales 2.0 is about leveraging teams and technology, total solutions and continuous improvement reflected in continuously improving results.