Internet TV presents an enormous opportunity to grow your audience and generate new advertising revenue. Your ad strategy should focus on your overall audience and an optimal user experience. A good user experience results in more unique visitors, increased time spent, and higher repeat visits--all of which result in increased advertising opportunities and, ultimately, higher revenue.

Remember, no single approach fits all content. Different audiences, different genres, and the type and length of content command different advertising strategies. Choose the ad formats and frequency of insertion that best fit your particular content. Focus on building a great user experience and the audience, traffic, and advertising dollars will follow.