The drama of modern business sometimes operates at comic book scale--larger-than-life characters, heroic risks, struggles for dominance, and some times even crushing defeats. Marvel Entertainment, Inc.--the progenitor of Spider-Man, Iron Man, the Hulk, the Fantastic Four, and the X-Men--has undergone its own dramatic transformation over the past six years. Marvel has an IT superhero operating behind the scenes of the media conglomerate.