When Aethon closed its most recent round of $11 million in funding, Peter Seiff, its VP of Sales, knew things needed to change in his sales organization. Aethon's flagship product, the TUG, a robotic transport system designed for hospitals, was seeing rapid market adoption. The company needed to increase its workforce, especially its sales organization, to meet the growing market demand. With Landslide Technologies, Aethon's selling process was formally defined within days and made clearly visible for every new hire to follow without requiring intensive training or repeated instructions. The company has adopted selling practices that helped reduce the sales cycle by more than 25%. Landslide ensures that each and every salesperson is aware of and following these practices.