Bruce M. Belzowski
Assistant Research Scientist and Associate Director ,  University of Michigan
Bruce M. Belzowski is an Assistant Research Scientist and Associate Director at the University of Michigan Transportation Research Institute’s Automotive Analysis Division. His automotive research over the past 15 years spans a variety of topics including product development, manufacturer-supplier-dealer relations, globalization, information technology, knowledge management, and human resources. His recent work includes “Inside China: The Chinese view their automotive future” and the chapter on Chrysler Corporation in the book One Best Way.

Allan Henderson
Senior Managing Consultant ,  IBM
Allan Henderson is a Senior Managing Consultant in the IBM Institute for Business Value. Allan’s consulting experience includes most of the Industrial Sector industries, as well as education and learning. Allan is the co-author of two chapters in Irresistible! Markets, Models, and Meta-Value in Consumer Electronics, and is the author of The ELearning Question and Answer Book.

Penny Koppinger
Managing Consultant ,  IBM
Penny Koppinger is Managing Consultant and IBM Institute for Business Value Leader for Chemicals and Petroleum and Automotive. She has worked in business consulting and industry, focusing on the impact of technology on business strategy. She has published recent articles on automotive strategies and tactics, such as “Changing lanes for success: Flexible automotive business models in times of accelerated change.” She recently received an invention award for her first patent submission for Component Business Modeling.