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L'oreal Effect or the Lipstick Effect
sponsored by Wipro Technologies
Posted:  27 Jun 2008
Published:  26 Jun 2008
Format:  PDF
Length:  15   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
This article analyzes the impact of change in economic conditions on consumer purchase behaviour and its effect on retailers and consumer goods companies.


Authors

Ravi Shetty
Wipro Technologies
Ravi Shetty leads the Mechandising & Pricing center of excellence within the Retail, Consumer Goods, Transportation and Services vertical in Wipro Technologies. The centers of Excellence promote research and generate though leadership in Store operations, Category management Merchandise planning, Inventory management, Assortment & Space planning.

Kiran Singh
Lead Domain Consultant, Retail and Consumer Goods Practice ,  Wipro Technologies
Kiran Singh is a Lead Domain Consultant in Retail and Consumer goods practice. He has extensive experience in conceptualizing the solution offerings for Wipro's Retail and consumer goods clients. He has provided strategic and process consulting to leading US and European retailers and consumer goods clients in the areas of Merchandising, Demand Planning and Financial Accounting.

Sudhir Kumar
Domain Consultant, IT Services ,  Wipro Technologies
Sudhir Kumar is a domain consultant with more than 6 years professional experience in IT services in Retail, CPG and Distribution domains. He has consulting experience in the areas of Point of Sale, Merchandise planning & execution and DSD.



BROWSE RELATED RESOURCES
Consumer Market | Customer Service | Retail Banking Services | Sales

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