Too much change or too broad a focus can be harmful to any company. Omneon is constructing an achievable route forward into an expanding market by adopting a step-by-step approach rather than leaping into the unknown. Its product offering has credibility from the broadcast market and great applicability to the growing multi-media storage market. Ultimately, the data management challenges of the two markets are common and Omneon is moving in a considered way to ensure that it can be a strong player in both.