Data, not storage, drives enterprise storage spending, so the total cost of owning data is the key metric corporations should measure. This shift of emphasis is essential to maximize cost efficiencies, and to take advantage of more capacity-efficient technologies to contain costs. Read this complimentary Gartner report to understand the role of capacity optimization technologies (like data deduplication) in managing IT expenditures. In addition, you'll get four key recommendations for how to measure storage costs effectively.