MarketScope for Web Content Management: CIOs, Content Management Software, Content Management Systems, HTML, J2EE, Marketing, TCO, Vendors, Web Content Management

The web content management market is mature and expanding, buyers are placing their increasingly demanding requirements in a more appropriate business context and vendors are rising to the challenge of meeting those requirements.

It is imperative that CIOs, IT and business leaders analyze their use of WCM with the following in mind:

- Do you currently have a highly-customized WCM solution that was developed in-house more than three years ago? If so, this paper can help you assess whether it makes sense to move to an offering from one of the WCM vendors instead of continuing to develop a home-grown solution.

- Are you observing the expected value from your WCM system? If not, the market could provide you with some attractive alternatives. This paper can help you link the purposes of your WCM solution to specific business objectives and determine with offering best suites these objectives.