As more and more customers begin using the internet to make purchasing decisions, connect with other consumers and buy products, its more important now then ever that companies have well-built, customer-focused ecommerce websites. However, building an ecommerce website can be tricky, and organizations need to have knowledge of basic selling principles and general website design in order to create and run a successful ecommerce operation. In this Expert Podcast, learn how to build a successful ecommerce website and offer customers a superior online experience. Hear tips and expert advice for delivering excellent customer service every time.

You will learn:

• The one most misunderstood aspect of building an ecommerce website
• Whether to buy website-building software or build your own
• How to use Web 2.0 technology on ecommerce sites
• Best practices for generating customer reviews online
• How to best measure the performance of a new or re-vamped site