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CRM sponsored by Touchtone Corporation


These are reports on CRM published by Touchtone Corporation. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.

Related Topics
 MORE GENERAL: Business Management
 MORE SPECIFIC: Contact Management |  CRM Analytics |  Mobile CRM |  PRM |  Profiling

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Selling CRM to Your Sales Team
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WHITE PAPER:   Posted: June 26, 2008 | Published: June 1, 2008
One of the most difficult, yet critical components of a CRM implementation is the selling of the CRM to the sales team, as this paper offers some advice on how to succeed in that endeavor.

Defining the Ideal CRM Feature and Function Requirements
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WHITE PAPER:   Posted: June 10, 2008 | Published: May 1, 2008
One of the roles of a good CRM is to enable more productive interactions with customers.

The CRM Value Proposition
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WHITE PAPER:   Posted: May 16, 2008 | Published: May 1, 2008
Why should a company implement a CRM application when it already has contact management software? This paper examines the advantages of a CRM system over simple Contact management, and shows how CRM can contribute to a company's profitability.

The Case for Customer Relationship Management (CRM) on IBM System i, iSeries or AS/400
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WHITE PAPER:   Posted: May 1, 2008 | Published: May 1, 2008
This paper examines the options you have when picking a CRM application. It discusses the different options -- hosted or Software-as-a-Service, or an in-house, Windows-based solution. It pays particular attention to IBM business application users.

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