WHITE PAPER - One of the most difficult, yet critical components of a CRM implementation is the selling of the CRM to the sales team, as this paper offers some advice on how to succeed in that endeavor.
Posted: June 26, 2008 | Published: June 1, 2008


Topics:  CRM | Customer Data Management | Customer Service Best Practices | Lead Generation | Sales

WHITE PAPER - One of the roles of a good CRM is to enable more productive interactions with customers.
Posted: June 10, 2008 | Published: May 1, 2008


Topics:  CRM | Data Integration | Database Management | ERP | Productivity | Sales

WHITE PAPER - This paper examines the options you have when picking a CRM application. It discusses the different options -- hosted or Software-as-a-Service, or an in-house, Windows-based solution. It pays particular attention to IBM business application users.
Posted: May 1, 2008 | Published: May 1, 2008


Topics:  CRM | CRM Best Practices | CRM Software | Customer Data Integration | Customer Satisfaction | Data Quality | Reliability | Sales | Total Cost of Ownership