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These are reports on Marketing published by Infor. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.
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Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs
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WHITE PAPER:   Posted: August 1, 2007 | Published: August 1, 2007
A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Strategies for Customer Growth and Loyalty in the Enterprise
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WHITE PAPER:   Posted: August 1, 2007 | Published: August 1, 2007
Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
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