WHITE PAPER - A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Satisfaction | Market Segments | Marketing | Profiling | Real-time Analytics | TCO

WHITE PAPER - Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Marketing | Profiling | User Experience

WHITE PAPER - This white paper will show how three core marketing strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one marketing future.
Posted: March 11, 2008 | Published: March 1, 2008


Topics:  CRM Analytics | Customer Data Management | Customer Service | Customers | Marketing | Real-time Analytics