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These are reports on CRM published by IBM Line of Business. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.
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Not Business as Usual. The Changing Channels in Consumer Electronics
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WHITE PAPER:   Posted: November 29, 2007 | Published: November 1, 2007
IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
Opening act - Streamlining a bank's account-opening process can have a dramatic effect on customer experience and the bottom line
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WHITE PAPER:   Posted: July 18, 2007 | Published: October 1, 2006
Learn how IBM can help your bank make a better first impression. Manage the account opening process through improved efficiencies and integrated functionality.
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