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Marketing sponsored by Pitney Bowes Group 1 Software

These are reports on Marketing published by Pitney Bowes Group 1 Software. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.
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 MORE GENERAL: Business Processes
 MORE SPECIFIC: Ad Tracking and Analysis |  Ads |  Advertising |  Affiliate Marketing |  Branding |  Campaign Management |  Customer Profiles |  Direct Marketing |  Joint Marketing |  Lead Generation |  Loyalty Programs |  Market Research |  Marketing Literature |  Online Marketing |  Permission Marketing |  Personalization |  Pricing |  Product Management |  Public Relations |  Viral Marketing |  Wireless Marketing
 SEE ALSO: Advertising Industry | Business Development | Call Center Management | Campaign Management Software | Contact Management Software | CRM | Customer Service | Focus Groups | Marketing Information Systems | Online Advertising | Partnerships | Product Life Cycles | Sales | Sales and Marketing Software | Sales Force Automation
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Making the Most of OSS and Service Provider CRM
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TRANSCRIPT:   Posted: June 20, 2008 | Published: June 1, 2008
In this report, expert Jeffrey Paul Cotrupe will address how service providers can improve customer relationship management (CRM) by integrating it with other operations and business support systems (OSS/BSS).
DaimlerChrusler: A Case Study in Enterprise Data Quality
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CASE STUDY:   Posted: September 18, 2007 | Published: October 1, 2004
Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
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