WHITE PAPER - MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
Posted: June 20, 2008 | Published: March 1, 2008


Topics:  Business Process Automation | CRM | CRM Software | Enterprise | ERP | ERP Software | Financial Management | Marketing | ROI | SOA

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA

WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: June 20, 2008 | Published: October 1, 2007


Topics:  Campaign Management | CRM | CRM Software | ERP | ERP Software | Financial Management | Sales | Sales and Marketing Software

CASE STUDY - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Content Management | Customer Data Management | Customer Service | Enterprise | Marketing | Sales

WHITE PAPER - The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Data Integration | Databases | Enterprise | Marketing | SAP (Product) | Vendors

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

WHITE PAPER - Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: June 20, 2008 | Published: November 1, 2007


Topics:  CRM | CRM Software | Enterprise Resource Management | Financial Management | Marketing | Productivity | ROI | Sales | Sales and Marketing Software

CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Campaign Management | Email | Financial Services | Marketing | SOA | Telemarketing

WHITE PAPER - This paper will describe core processes which are critical to fully leverage an MFS application.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  CPFR | Financial Management | Financial Systems | Marketing | ROI | Sales and Marketing Software | Sarbanes-Oxley Compliance | Vendor Selection

CASE STUDY - This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Posted: June 24, 2008 | Published: June 24, 2008


Topics:  Banking Industry | Financial Reporting | Investments | Marketing | Marketing Information Systems | Productivity | Strategic Planning

CASE STUDY - Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Business Development | Business Intelligence | Communications Systems | Licensing | Marketing | Sales