WEBCAST - B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI.
Posted: August 22, 2008 | Premiered: August 22, 2008


Topics:  Budgeting | Marketing | ROI

WEBCAST - Webinar attendees will learn average percentage of lead growth for BtoB companies, the average number of form fields people will complete before dropping off, etc.
Posted: August 20, 2008 | Premiered: August 20, 2008


Topics:  Lead Generation | Marketing

WHITE PAPER - In this paper learn how TechExcel, Inc has pioneered a new Active-Customer model. With this model every person involved in a business process is treated as a truly active player, and given the appropriate level of visibility, authority, and control.
Posted: August 19, 2008 | Published: August 19, 2008


Topics:  Access Control | Business Models | Business Process Management | CRM | Decision Support Systems | Internet | Marketing | Sales | Systems Management

WHITE PAPER - This report explains how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations.
Posted: August 14, 2008 | Published: August 14, 2008


Topics:  CRM | Customer Satisfaction | Manufacturing | Marketing | Productivity | ROI | Sales | Vendors

WHITE PAPER - This paper will outlines how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation.
Posted: August 14, 2008 | Published: August 14, 2008


Topics:  CRM | Customer Data Management | Customer Service | Enterprise | Lotus Notes | Marketing | Productivity | Sales

WHITE PAPER - With IT, Sales can scorecard, plan, and understand more about the client, and anticipate opportunities.
Posted: August 11, 2008 | Published: June 1, 2008


Topics:  Business Intelligence | Dashboards | IT Departments | Marketing | Metrics | Sales

WHITE PAPER - Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.
Posted: August 11, 2008 | Published: June 1, 2008


Topics:  Marketing | Metrics | Pricing | Product Life Cycles | ROI | Sales | Software

WHITE PAPER - This report offers a four step approach that can help arm CMO's with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  Customer Data Integration | Data Quality | ERP | Marketing | ROI

WHITE PAPER - This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.
Posted: August 10, 2008 | Published: January 1, 2004


Topics:  Business Intelligence | CRM | Customer Data Management | Customer Service | Email | Marketing

WHITE PAPER - This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Authentication | Campaign Management Software | Email | Email Security Policies | IP Addresses | ISP | Marketing

WHITE PAPER - This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management Software | Customer Satisfaction | Databases | Email | Marketing | ROI | Software as a Service

WHITE PAPER - This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution.
Posted: August 5, 2008 | Published: January 1, 2007


Topics:  Application Hosting | Application Life-Cycle Management | Business Intelligence | Marketing | Networking | Telecommunications Service Providers | Telecommunications Services | Telecommunications Software

WHITE PAPER - Kognitio WX2 offers unparalleled performance delivering business insight and an attractive price/performance ratio. This paper will review the importance of increased analytical performance, data management improvements and reduced cycle times
Posted: July 28, 2008 | Published: July 1, 2008


Topics:  Business Intelligence | Business Processes | Data Management | Enterprise | Manufacturing | Marketing | Sales | TCO | Vendors

PRESENTATION - This presentation addresses the new challenges marketers face such as Return on Marketing Investment, learning why and where they should invest their marketing dollars and how to achieve better ROI.
Posted: July 24, 2008 | Published: July 24, 2008


Topics:  Collaboration | CRM | Customer Loyalty | Digital Asset Management | Marketing | Publishing

WEBCAST - View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.
Posted: July 24, 2008 | Premiered: July 24, 2008


Topics:  Collaboration | Digital Asset Management | Marketing | Publishing | Sales and Marketing Software