BOOK - This report articulates feedback from 220 organizations, the findings demonstrate how top performing organizations leverage more than demographics for segmentation and deliver demonstrably higher performance as a result.
Posted: November 11, 2008 | Published: November 11, 2008


Topics:  CRM | Dashboards | Databases | Email Marketing | Enterprise | Web Analytics

WHITE PAPER - This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: October 14, 2008 | Published: October 14, 2008


Topics:  Business Intelligence | CRM | Knowledge Management | Marketing | Sales | Web Analytics

WHITE PAPER - A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  CRM Analytics | Email Management | Email Marketing | Email Security Policies | Email Software | ROI | Strategic Planning | Web Analytics

WHITE PAPER - This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  Advertising | Campaign Management | Customer Interaction Services | Customer Satisfaction | Demographic Profiles | Email | Email Marketing | Interactive Multimedia Development | Marketing Literature | Web Analytics

WHITE PAPER - Business intelligence (BI) needs to evolve such that it is no longer about reporting results but driving business processes. Learn how BI can bring you greater business visibility and insight to improve business performance.
Posted: February 18, 2008 | Published: February 1, 2008


Topics:  Business Intelligence | Business Performance Management Software | Cost Benefit Analysis | Dashboards | Financial Reporting | Oracle (Product) | Query Tools | Real-time Analytical Software | Reporting Software | Web Analytics

WHITE PAPER - NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: January 31, 2008 | Published: January 1, 2007


Topics:  Content Delivery | Domain Name Systems | IP Addresses | Localization | Online Advertising | Personalization | Search Engine Marketing | Web Analytics | Web Analytics Software | Web Identities

PRODUCT OVERVIEW - NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: January 31, 2008 | Published: January 29, 2008


Topics:  Campaign Management | Content Delivery | IP | IP Addresses | Localization | Market Segments | Online Advertising | Search Engine Marketing | Search Engine Optimization | Web Analytics | Web Content Management

BOOK - This paper explores the leading business intelligence (BI) applications across industry verticals. It is useful for business users just learning about BI applications, as well as for project managers and report developers looking for best practices.
Posted: May 3, 2006 | Published: December 31, 2005


Topics:  Business Intelligence Software | Business Metrics | Business Performance Management | CRM | Data Mining | Data Warehouses | Financial Management | Human Resources Management | OLAP | Product Management | Reporting Software | Sales | Supply Chain Management | Web Analytics | Web Applications Software

WHITE PAPER - Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user.
Posted: January 23, 2005 | Published: January 1, 2004


Topics:  Application Performance Management | Business Process Outsourcing | Customer Satisfaction | Financial Services Industry | Service Level Management | Web Analytics | Web Applications Management

PRESENTATION - NetTracker 6.0 answers business users' general questions with a complete set of standard Web traffic reports.
Posted: November 6, 2003 | Published: November 1, 2003


Topics:  Reporting Software | Web Analytics | Web Site Monitoring Software