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WEBCAST: Posted: April 7, 2008 | When: April 23, 2008
Attend this Webcast to explore where transactional applications stop and where the value of business intelligence and analytics takes over, allowing you to get answers on demand, not just in static reports.
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sponsored by LucidEra 
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WHITE PAPER: Posted: February 8, 2008 | Published: February 1, 2008
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.
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sponsored by CMO Council 
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WHITE PAPER: Posted: August 1, 2007 | Published: August 1, 2007
Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
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sponsored by Infor 
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WHITE PAPER: Posted: August 1, 2007 | Published: August 1, 2007
A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
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sponsored by Infor
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WHITE PAPER: Posted: January 11, 2007 | Published: April 1, 2006
While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.
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sponsored by CMO Council
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