CASE STUDY:   Posted: June 24, 2008 | Published: June 24, 2008
This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

WHITE PAPER:   Posted: June 24, 2008 | Published: June 1, 2008
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.

ANALYST REPORT:   Posted: June 10, 2008 | Published: May 14, 2008
This document is a guide for midsize businesses and large companies to identify and evaluate vendors that deliver IT services in support of connectivity and communications infrastructure.

WHITE PAPER:   Posted: January 16, 2008 | Published: January 1, 2008
Gain real-time insight into customer data to deliver faster, more effective decisions and positively impact the bottom line. Learn how analytics can increase ROI by turning customer data from sales and marketing systems into actionable information.

BROCHURE:   Posted: February 16, 2004 | Published: February 1, 2004
NuEdge Suite has integrated a proven campaign management solution with the full compliment of business intelligence tools from Business Objects® to provide a unique, focused, approach to marketing automation.

SOFTWARE DEMO:   Posted: September 15, 2003 | Published: September 15, 2003
TagTeam® Marketing Materials Management is a ready-to-use solution for your Marketing, Sales and Creative team. TagTeam.com is built to handle all of your materials, electronic and print, and to support marketing teams in any industry or size of company.