CRM Analytics Case Studies, Webcasts and IT White Papers

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		US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.	sponsored by Portrait Software

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CRM Analytics

US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling

sponsored by Portrait Software

BI and Performance Management Best Practices for Your SAP Investment

sponsored by Cognos, an IBM Company

Strategies for Customer Growth and Loyalty in the Enterprise

sponsored by Infor

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	Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages sponsored by Bronto Software WHITE PAPER - A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. Posted: October 6, 2008 \| Published: October 4, 2008 Topics: CRM Analytics \| Email Management \| Email Marketing \| Email Security Policies \| Email Software \| ROI \| Strategic Planning \| Web Analytics

	5 Fast Payoffs from Investing in a Demand Generation Solution sponsored by Manticore Technology WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation. Posted: September 29, 2008 \| Published: September 29, 2008 Topics: B2B \| Campaign Management Software \| CRM Analytics \| CRM Software \| Customer Data Integration \| Customer Data Management \| Demographic Profiles \| Lead Generation \| Marketing Information Systems \| Productivity \| Profiling \| Sales Force Automation \| Sales Representatives

	Integrating Data in the Information System: An Open Source Approach sponsored by Talend WHITE PAPER - Data integration guarantees the consistency of data in the overall information system. This white paper describes how Open Source helps solving the interoperability challenge. Posted: July 24, 2008 \| Published: January 1, 2007 Topics: Application Deployment \| Business Intelligence \| Business Process Management \| CRM Analytics \| Data Integration \| Data Migration \| Data Modeling \| Data Quality \| Data Warehouses \| Database Management \| ERP \| ETL (Software) \| Master Data Management \| Open Source

	The One-to-One Marketing Future: Are We There Yet? Three Strategies for Accelerating the Customer-centric Journey sponsored by Infor WHITE PAPER - This white paper will show how three core marketing strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one marketing future. Posted: March 11, 2008 \| Published: March 1, 2008 Topics: CRM Analytics \| Customer Data Management \| Customer Service \| Customers \| Marketing \| Real-time Analytics

	5 Best Practices for Telling Great Stories with Data and Why It Will Make You a Better Analyst sponsored by Tableau Software WHITE PAPER - Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts. Posted: February 20, 2008 \| Published: February 1, 2008 Topics: Best Practices \| CRM Analytics \| Customer Satisfaction \| Data Management \| Data Visualization \| Data Visualization Software \| Market Trends \| Real-time Analytical Software \| Social Networking

	Strategies for Customer Growth and Loyalty in the Enterprise sponsored by Infor WHITE PAPER - Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions. Posted: August 1, 2007 \| Published: August 1, 2007 Topics: CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Marketing \| Profiling \| User Experience

	Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs sponsored by Infor WHITE PAPER - A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base. Posted: August 1, 2007 \| Published: August 1, 2007 Topics: CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Satisfaction \| Market Segments \| Marketing \| Profiling \| Real-time Analytics \| TCO

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