WHITE PAPER - Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
Posted: July 1, 2008 | Published: July 1, 2008


Topics:  Customer Service | Customer Service Best Practices | Customer Support Software | Market Research | Sales | Sales and Marketing Software

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

WHITE PAPER - Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: June 20, 2008 | Published: November 1, 2007


Topics:  CRM | CRM Software | Enterprise Resource Management | Financial Management | Marketing | Productivity | ROI | Sales | Sales and Marketing Software

WHITE PAPER - This paper will describe core processes which are critical to fully leverage an MFS application.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  CPFR | Financial Management | Financial Systems | Marketing | ROI | Sales and Marketing Software | Sarbanes-Oxley Compliance | Vendor Selection

WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: June 20, 2008 | Published: October 1, 2007


Topics:  Campaign Management | CRM | CRM Software | ERP | ERP Software | Financial Management | Sales | Sales and Marketing Software

WHITE PAPER - This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
Posted: June 9, 2008 | Published: February 1, 2007


Topics:  CRM | Customer Data Management Software | Lead Generation | Sales and Marketing Software | Sales Channels | Sales Contact Management Software | Sales Information Systems

WHITE PAPER - Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers.
Posted: February 2, 2008 | Published: July 1, 2007


Topics:  CRM | CRM Software | Customer Profiles | Customer Satisfaction | Sales | Sales and Marketing Software | SMBs | User Experience

WHITE PAPER - This paper makes the case that companies that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on those who lag in the adoption of CRM.
Posted: March 2, 2007 | Published: July 1, 2006


Topics:  CRM | CRM Best Practices | CRM Software | Customer Service | Lead Generation | Routing | Sales and Marketing Software | Sales Channels | Sales Force Automation | TCO