WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

WHITE PAPER - Gain real-time insight into customer data to deliver faster, more effective decisions and positively impact the bottom line. Learn how analytics can increase ROI by turning customer data from sales and marketing systems into actionable information.
Posted: January 16, 2008 | Published: January 1, 2008


Topics:  Business Intelligence Software | CRM | CRM Analytics Software | Dashboards | Marketing | Marketing Information Systems | Real-time Analytics | Reporting Software | ROI | Sales Force Automation | Sales Representatives | Spreadsheets