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	Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements sponsored by Silverpop Systems Inc. WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. Posted: August 8, 2008 \| Published: January 1, 2006 Topics: Best Practices \| Email \| Email Marketing \| Newsletters \| Public Relations

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