WHITE PAPER - This paper explores how the right mobile CRM application, one designed with the sales staff in mind, can lead to greater sales productivity, reduced costs, shortened sales cycles and increased revenue.
Posted: November 4, 2008 | Published: September 19, 2008


Topics:  Collaboration | Mobile CRM | Mobile Device Management | Productivity | Sales Contact Management Software | Sales Force Automation | Sales Representatives

WHITE PAPER - This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: October 2, 2008 | Published: October 2, 2008


Topics:  Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Channels | Sales Force Automation | Sales Information Systems | Sales Order Management | Sales Representatives

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  B2B | B2C | Collaboration | Lead Generation | Sales Channels | Sales Representatives | Social Networking

WHITE PAPER - This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  Collaboration | CRM Best Practices | Customer Satisfaction | Enterprise | Mobile CRM | Mobile Workers | Productivity | Sales Channels | Sales Force Automation | Sales Information Systems | Sales Representatives | Social Networking

WHITE PAPER - This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.
Posted: June 2, 2008 | Published: February 1, 2008


Topics:  Business Process Management | CRM | CRM Software | Customer Satisfaction | Dashboards | Market Trends | ROI | Sales Force Automation | Sales Representatives | Software as a Service

WHITE PAPER - Discover how empowering key customer-facing employees is the new path to achieving extraordinary, sustainable results. Read this white paper to learn four best practices on how establish an employee empowerment strategy.
Posted: September 26, 2007 | Published: September 1, 2007


Topics:  Best Practices | Business Process Management | Call Center Software | Call Centers | CRM | Customer Data Management | Oracle (Product) | Real-time Analytics | Sales | Sales Representatives | User Experience

WHITE PAPER - Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: September 26, 2007 | Published: September 1, 2007


Topics:  CRM | CRM Software | Customer Data Integration | Customer Data Management | Customer Data Management Software | Customer Support Software | Lead Generation | Oracle (Product) | Sales Force Automation | Sales Order Management | Sales Representatives | Software as a Service